Questions a buyer might ask ChatGPT
- “Which term insurance plan is best for a 30-year-old in India?”
- “How much term cover do I need if I earn ₹15 lakh a year?”
- “Which insurer settles claims fastest?”
- “Is it better to buy term insurance online or through an agent?”
- “Which health insurance plan is good for parents above 60?”
- “Is a term plan with return of premium worth it?”
- “What should I check before buying a term plan?”
Examples to show the kind of question. A report uses questions prepared for your own category.
Why insurance buyers ask AI first
Insurance is a decision people put off, research hard and want to get right. A term plan runs for decades, a health policy is tested only when someone is in hospital, and the product pages are long and full of conditions. So buyers look for a shortcut: one question, one readable answer. “Which term plan should I buy?” is exactly the kind of question people now type into ChatGPT before they open a comparison site or call an agent.
The answer they get is short. It names a handful of insurers, explains a few features, and often adds a line of caution: check the exclusions, compare claim records, read the waiting period. If your company is on that shortlist, you are part of the buyer’s first conversation. If it is not, the buyer may compare three other insurers without ever reaching your website.
What a Citationly report shows for an insurer
A Citationly report starts from your website. We work out your category (term, health, savings or more than one), your market and your buyer, then prepare the questions a buyer in that category might ask. Each question is asked three times, with web search on, and every answer is recorded word for word.
The report then shows:
- Who the answers name. Every insurer named, counted by how many of the answers named it, with your own line: named in [n] of [N] answers we recorded. Each count opens to the answers behind it.
- The websites the answers cite. Which pages ChatGPT relied on, including which of your own pages it used. In one insurance run of ours (75 answers recorded on 1 October 2026), the insurance regulator’s website was cited in 42 of them, alongside insurers’ own pages. Your category may differ, which is why the report lists the actual sources rather than assuming.
- What the answers say about you. Whether an answer lists you as a top pick, and any sentence of caution it writes about you, such as a remark about claims or exclusions, with a suggested response.
- Checked against your own website. Where an answer’s claim about your plans differs from what your own pages say: a feature, an age limit or a cover amount that doesn’t match.
- Next steps from where the answers looked instead. For the questions that left you out, the websites those answers cited, strongest evidence first, and the product lines where your pages don’t use the words buyers used.
The method page records which model answered, the date, and whether web search ran for each answer. Answers come from OpenAI’s model behind ChatGPT, through its API; the ChatGPT app can answer differently.
What insurance teams can do with it
Write pages in buyers’ words. If buyers ask about “term insurance for a 30-year-old” or “health cover for parents”, the page that sells that plan should say so plainly, near the top, with the facts an answer needs: who it is for, what it covers, what it excludes.
Keep plan facts consistent everywhere. An answer that repeats an outdated premium, age limit or feature is often reading an old page. The website check shows where the answers and your pages disagree, so you know which pages to fix.
Check the third-party pages the answers cite. If answers in your category lean on a regulator page, a comparison site or a news article, see whether your plans appear on those exact pages, and whether the information there is current. Don’t assume a channel matters; check whether it is cited.
Answer the cautionary sentences. If answers carry a recurring note of caution about you, address it directly on your own pages with clear, verifiable information.
We can’t promise a change in what ChatGPT says. A second run on the same locked questions shows what moved after you acted, as a difference between two runs.
Start with your category
Check first whether ChatGPT’s search crawler can read your website with the free checker. Then book a demo and we’ll show you how we’d set up the questions for your insurance category. To understand the mechanics, read how ChatGPT decides which brands to name.