Citationly is our product. Every fact about Otterly.AI on this page comes from its own website, read on 2 November 2026, and is linked. Prices and plans change, so check their pricing page before you decide.
Side by side
| Citationly | Otterly.AI | |
|---|---|---|
| What it measures | Which brands ChatGPT names for questions a buyer in your category might ask, which websites the answers cite, and what they say about you. Every count opens to the recorded answers. | Brand mentions, average brand position, citations, and a metric it calls Share of AI Voice. |
| AI engines (as stated) | ChatGPT (OpenAI's model through its API, web search on). More engines announced when live. | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot included; Google AI Mode, Gemini and Claude as paid add-ons. |
| Who does the work | Done for you: we run the questions and walk your team through the report. | Self-serve plans; Enterprise is sales-led with a dedicated customer success manager. |
| Published pricing | AI Visibility Audit ₹10,000 + taxes; weekly tracking ₹20,000/month + taxes | Lite $29/month, Standard $189/month, Premium $489/month (USD); Enterprise custom. The page also shows a second, lower set of prices ($25, $160, $422) without labelling it. |
| Source | Pricing page, read 2 November 2026 | Pricing page, read 2 November 2026 |
The short version
Otterly.AI is software your team logs into. Its site describes tracking brand mentions, average brand position, citations, and a metric it calls Share of AI Voice. Its plans include ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude as paid add-ons. Prices are shown in dollars: Lite $29 a month, Standard $189, Premium $489, Enterprise custom. The page also shows a second, lower set of prices without labelling it, so confirm with them.
Citationly is a service. We ask ChatGPT the questions a buyer in your category might ask, three times each with web search on, record every answer word for word, and walk your team through the report.
When Otterly.AI is the better choice
- You want the lowest entry price. Otterly.AI’s Lite plan starts at $29 a month. Citationly’s audit is ₹10,000 + taxes.
- You want several engines. Otterly.AI includes four engines and offers three more as add-ons. Citationly covers ChatGPT only today.
- Your team will run it itself. Otterly.AI is built for teams that set up prompts and watch results; its site describes daily tracking and API access from its Standard plan.
When Citationly fits better
- You want the work done for you. We prepare the questions, run them, and walk your team through what the answers mean.
- You want to read the answers behind every number. Each count in a Citationly report opens to the recorded answers it came from, with the websites each one cited.
- You want counts, not a share. We report “named in [n] of [N] answers we recorded”, so you always see what was counted. See why.
- You want next steps from evidence. Ours come from the websites ChatGPT cited in the answers that left you out, and from checking what the answers say about you against your own website.
- You’d rather pay in rupees. An audit is ₹10,000 + taxes, with a second run on the same questions 4 weeks later; weekly tracking is ₹20,000 a month + taxes.
What a Citationly audit gives you
- Your headline: named in [n] of [N] answers we recorded, with your place among the brands most named in those answers.
- Where the answers looked: the websites ChatGPT cited, including which of your own pages it used.
- What the answers say about you: top picks, sentences of caution, and anything that disagrees with your own website.
- Next steps: drawn from the websites cited when you were left out. Then a second run 4 weeks later shows what changed.
Can you use both?
Yes. A low-cost tracker can watch several engines day to day, while an audit gives a close, evidence-backed read of ChatGPT in your category.
Questions to ask before you choose
Which model answers, and is web search on? How many times is each question asked? Can you read every answer behind a number? How are brand names matched? Our comparison of seven AI visibility tools has the full checklist.
Book a demo to see a real Citationly report, or start with the free check of whether ChatGPT can see your website.