One number that tells you if you are winning AI search
Share of Voice measures the percentage of AI answers in your category that mention your brand. Citationly calculates it per engine, per topic, and against every competitor you name.
Executives ask one question. Most teams cannot answer it.
Every marketing leader eventually faces the same question from a board or CEO: how are we doing in AI search? Not a dashboard of raw mentions, not anecdotes about ChatGPT, but a single honest measure of position and trend.
Raw counts cannot answer it. Knowing your brand appeared in two hundred answers last month means nothing without knowing how many answers there were and who filled the rest. AI visibility only becomes meaningful when it is expressed as a share: your portion of the conversation, against the whole of it.
Marketing has solved this problem before. Share of Voice made advertising presence comparable decades ago, and it made social presence comparable after that. AI search needs the same normalizing metric, and until a team has it, every executive conversation about AI answers runs on impressions and hunches. Budget follows measurable channels. Unmeasured ones stay experiments forever.
Share of Voice built for the answer layer
In AI search, Share of Voice is the percentage of relevant AI-generated answers that mention a brand, measured against the total set of answers in its category and compared with competitors.
Citationly computes this continuously. Every scan across the six engines records which brands each answer mentioned. Aggregated over your category's question set, this produces your share, each competitor's share, and the unclaimed remainder, updated as engines change.
The metric is deliberately simple on the surface and rigorous underneath. Because it is built on the same answer data that powers the platform's competitor intelligence, every share point traces back to specific questions, engines, and answers. When leadership asks why the number moved, your team can open the exact conversations behind the shift.
That combination, a headline number executives trust with drill-down evidence analysts can defend, is what makes Share of Voice the reporting backbone of an AI search program.
Six ways to see your share.
Category Share Calculation
Your percentage of brand mentions across all tracked answers in your category, updated continuously. Gives leadership the single comparable number that turns AI search into a managed, budgeted channel.
Competitor Share Breakdown
The same calculation for every named competitor, shown side by side with yours. Position becomes relative and honest; a rising share means little if a rival is rising faster.
Per-Engine Share Views
Share of Voice split by engine, revealing where your position is strong and where it collapses. Optimization effort targets the engines where share is weakest and buyer usage is highest.
Topic-Level Share
Share measured within individual topic and question clusters rather than only at category level. Shows which conversations you own and which you have ceded, at the granularity content planning needs.
Share Trend History
Share movement over weeks and quarters, annotated with your content activity and detected competitor moves. Quarterly reporting shows trajectory and cause, not just a snapshot.
Unclaimed Share Detection
The portion of category answers mentioning no tracked brand strongly, connected to brand monitoring data. Reveals the cheapest share to win: conversations where no one has established presence yet.
From category definition to boardroom number.
Your category gets defined.
Brand, competitors, and the topic clusters that constitute your market are set.
Answers accumulate continuously.
Every scan across six engines records all brand mentions using consistent AI search analytics methodology.
Shares are computed.
Mentions aggregate into category, engine, and topic-level percentages for every tracked brand.
Movement gets explained.
Share shifts link to the underlying questions and answers that caused them.
The number enters your reporting.
Reporting and exports carry Share of Voice into dashboards, ready for the meetings where budgets are decided.
What a trusted share number changes.
AI search earns a budget line
Channels with a trusted headline metric get sustained investment; channels without one get pilots.
Goals become settable
“Grow share from 14 to 20 percent in two quarters” is a target a team can own and a leader can fund.
Competitive drift gets caught
A slow share decline is invisible in raw counts and unmissable in a percentage.
Cross-team alignment improves
Content, SEO, and brand teams pulling on one shared number coordinate naturally.
Board conversations get easier
Share of Voice needs no explanation in a boardroom; it is a language executives already speak.
A share number that survives scrutiny.
A number built on evidence
Every share point decomposes into real questions, engines, and answers, so the metric survives scrutiny from analysts and CFOs alike.
Consistent methodology across engines
Six engines, one measurement standard, which is what makes cross-engine comparison legitimate rather than misleading.
Granularity when you need it
Category share for the board, topic share for the content team, engine share for the SEO team, all from one data foundation.
Connected to cause and response
Share sits inside the platform that also explains movements and plans the counter, not in an isolated reporting tool.
Get your share number today
Run a free analysis and see your current Share of Voice against the competitors you name, per engine and per topic.